What Are the Benefits of Having a Vanity Number?

• Branding. Vanity phone numbers are an extension of name recognition, a process those in the marketing business call branding. The American Marketing Association defines branding as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Customers may identify with the name of your business (if they already know who you are), or with the category of business you’re in (and then perhaps find you), but nothing will bring customers to you more effectively than identification with a unique and recognizable phone number that creates a consistent impression of your company. Once you purchase your toll free vanity phone number, your customer base will expand further when you include that number in your advertising, whether it’s in your print media, billboards and other signage, or on a company vehicle. When a service or product is needed, the customers immediately know where to go. Your telephone number is both the name identified with your product or service, as well as the roadmap that leads them to your door.